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Conversion Rate Optimization Services
While getting traffic on your website is a good goal to have, it can’t be your only goal if you want to have online success. For that, you need to make sure you are converting visitors into customers when they click on your website. In order to do that, you need to understand what your customers are looking for and cater to their needs, and conversion rate optimization can help with that!
What is Conversion Rate Optimization?
Conversion rate optimization (otherwise known as CRO) is the act of increasing the percentage of website visitors who complete the desired action when they visit your site.
Whether you want visitors to make a purchase, use a service, or any other possibilities, conversion rate optimization is how you can increase the number of visitors that do so.
Why Conversion Rate Optimization Is Important
Conversion rate optimization is helpful and important to your online business because it helps make your existing website visitors more valuable to you. As your existing visitors become more valuable, you no longer have to spend as much on efforts to bring in new visitors. Instead, you will begin to see an increase in your average revenue per visitor as well as more organic website traffic and overall growth of your business.
Knowing How You’re Performing
In order to know how your site is performing when it comes to your conversion rate optimization, there are a couple of different types of testing we consider.
A/B Testing
A/B testing is the act of comparing a variable set up in two ways on your website to determine which performs better for visitors. A great way to utilize A/B testing is to test out your current website layout to one you’re considering moving to. As visitors come to your page during A/B testing, half of them will see the first option while the other half will see the second. We can then compare how the two versions compare with sales, conversions, or other measures we are concerned with.
Multivariate Testing
Multivariate testing is very similar to A/B testing, except that we’re comparing changes to multiple variables on your website at the same time. However, we still have a similar process to testing the changes out on your website visitors in order to see which combination of variables works best on your website.
How to Increase Conversion Rate Optimization
Conversion rate optimization is a process that takes on a wide variety of elements of your online presence. In order to have the most success with your conversion rates, we will make sure to optimize the following elements.
Landing Page
Your landing pages are crucial to your overall success as an online presence. In order to have the most success with your landing pages, we want to make sure they have a cohesive and clean design that is eye-catching and easy to navigate. Here are some of the ways we will make your landing pages as successful as possible:
- Make your purpose clear
- Make the language easy to understand
- Use contrasting colors
- Utilize white space
- Add contact information
- Be consistent
- Show off testimonials
- Optimize your SEO
Website Copy
Another important part of your website is the copy or the text that is present on your website. When it comes to the copy on your website, it’s important that we choose words that are catchy, relevant, and persuasive. Not only that, but we will ensure that the text on your screen is easy to skim or read. Some elements we consider here are:
- Font size
- Font color
- Paragraph length
- Font style
- Use of headings and subheadings
- Bullet points
- Tone and style
Call to Action
The call to action is what tells your website visitors what they should do while on your page. We want this call to be detailed but still clear and efficient, leaving no room for confusion when your target audience sees it. The stronger your call to action, the better your conversion rate will be. When choosing your call to action, we consider these elements:
- Use of strong verbs (buy, subscribe, download)
- Use of emotional words and punctuation
- Provide a unique selling point
- Equally visible on all devices
- Make it creative!
Navigation
Website visitors want a site that is easy to navigate and structured clearly and cohesively. If your website is hard to navigate on a phone, tablet, or computer, you’re likely losing many potential customers. Making your site easy to understand on all platforms is vital to conversion rate optimization. Here are some ways we will do that:
- Plan out your layout before we set it up
- Use methods that have proven successful for others
- Use responsive menus to cater to your mobile visitors
- Steer clear of drop-down menus
- Use white space to set your navigation elements apart
Page Speed
Having a website that is responsive and loads quickly is a huge help when it comes to conversion rate optimization. The last thing you want is for a page visitor to be ready to make a purchase or download your content, but then they give up due to slow page speed. When we make your webpage load quickly, you’re more likely to get the conversions you want. We help optimize your speed through these elements:
- Minimize HTTP requests by only having essential elements on each page
- Combine files when possible
- Reduce server response time
- Choose the right host option for your needs
- Make images smaller when possible
- Prioritize the content on the top half of your page (above-the-fold content)
Takeaway
Conversion rate optimization is important for any online business because it allows your profit to be higher per page visitor while also allowing you to spend less on gaining traffic onto your webpage. There are many elements that are involved in conversion rate optimization, and most of them have to do with the appearance and performance of your webpage itself. In order to improve your conversion rate optimization, we will make sure you have a user-friendly webpage on all platforms, allowing for a cohesive experience for everyone!
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Performance Based LLC wants to help your business achieve its full potential. We have worked with countless clients who have seen results that they couldn’t achieve on their own.
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