If you’ve been involved in marketing for any time at all, you know how many moving parts there are for one business at all times. It can be overwhelming to try to keep up with every aspect of marketing for your business, especially if you’re experiencing an uptick in conversions and traffic. However, there are options out there that can help make the marketing side of your business run smoother, and one of them is marketing automation.
What Is Marketing Automation?
Marketing automation is a type of technology that’s able to automatically manage your marketing campaigns across a variety of platforms all at the same time. Not only that, but it allows you to measure your success with your marketing strategies easily and in one place, making that aspect more streamlined as well.
We can use marketing automation to do things like personalizing messages that we’ll send to your potential customers or scheduling your marketing campaign posts or messages that we’ll send out, letting you plan them out ahead of time and then not have to worry about them again.
The main ways marketing automation can be used by your business include:
- Generating leads
- Nurturing leads
- Retaining customers
- Recovering abandoned carts to turn them into conversions
- Data analysis
How Marketing Automation Can Help
Marketing automation works to help make it easier to generate leads while also keeping current contacts and customers interested in your business and coming back for more. With these goals in mind, marketing automation can help your business in a variety of ways.
Frees Up Time
Marketing automation allows you to get more done in a shorter amount of time. We can generate more leads for your company, send out more communications, and give you the opportunity to make more money with marketing automation than you could do if you had to handle these aspects of your business manually.
Track User Engagement
Marketing automation allows us to see how our leads are performing and how visitors are engaging in the posts or website. This will allow us to have a more in-depth understanding of how the current marketing tactics are working in an easy-to-find location.
From there, we’re able to make adjustments where needed, allowing for better optimization of your customer engagement.
Gain More Conversions
Marketing automation helps us turn more of your leads into conversions by keeping in contact with them and making sure they are informed about what you are offering them. Marketing automation will be able to provide your leads with personalized, relevant, and useful information about your services or products. This, in turn, makes them more likely to come back and close the sale without you needing to take time out to contact each lead personally.
Tips for Using Marketing Automation
If you like the idea of having parts of your marketing done automatically, but you aren’t sure where to start, it’s okay. The idea of setting up elements like automatic emails or other correspondences can be overwhelming at first, but there are some ways we can help you out!
Know Your Audience
In order to make sure your marketing automation is successful, we have to know who your target audience is and cater to them in your marketing campaigns. In order to get to know your target audience, we’ll take these steps:
- Analyze your current customers (age, gender, location, interests, etc.)
- Look at who your competition caters to
- Consider who benefits from your products the most
Figure Out the Buying Cycle of Your Customers
If you have the right campaign, but you’re sending it out at the wrong time, then it won’t benefit you as much as it should. Your customer’s buying cycle is the process they go through while deciding on a purchase. Depending on your target audience and what you’re offering them, these cycles can look very different. Analyzing your current customers can help us understand the time it takes them, on average, to research and choose a product and then repurchase it.
Use Lead Scoring
Lead scoring allows us to have a streamlined way of determining how well leads are performing. We’ll assign a point value to each different action your lead can take, with the value depending on how important the action is when it comes to conversions. Depending on your business, these actions can include visiting your webpage, making a purchase, attending a class, or downloading content.
When we set up lead scoring, it will allow us to automatically see how your leads are performing. From there, we can determine which leads need more attention, what techniques are proving successful, and make changes as necessary.
Use Multiple Channels
Email is one of the most common ways businesses use marketing automation, but it isn’t the only option. If you want to get the most out of the automation, we can use other channels and develop a greater reach.
Some of the most common options outside of email marketing include text messages and social media ads. Text messages can be sent out to leads and can lead to more conversions because they are often a more direct form of contact than an email is. Social media ads are also a great option because they can target or retarget people based on their interests, age, location, or other elements.
Track Your Performance
While all of these tips are great ways to use marketing automation, none of it will be incredibly useful for you if we don’t keep track of how your campaigns are performing. Taking time regularly to see how your leads are responding to the different marketing campaigns we are sending can help us see what is performing well and what could use more attention. Your audience is likely to grow and change as your business does the same, so it’s important we keep an eye on how the marketing is working, even when we take a more “hands-off” approach.
Marketing automation can be a huge help for business owners who are looking for ways to connect with leads without having to reach out to all of them personally. While it may seem like marketing automation can take the personal touch out of your correspondence with leads and customers, when it’s used correctly, it does the exact opposite. Letting us help with marketing automation can make your job easier and help you see higher conversion rates when following the right steps!
For a free estimate for your individualized advertising plan
Performance Based LLC wants to help your business achieve its full potential. We have worked with countless clients who have seen results that they couldn’t achieve on their own.
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