Copywriting Services

Tips on Proper Copywriting

It’s clear that copywriting is important when it comes to marketing your business, but there is such a thing as poor copywriting, which won’t help you out as it should. To avoid the pitfalls of bad copy, we utilize these tips for generating great copywriting pieces!

Be concise

People are busy these days, and that business affects every aspect of their life, including the time they are willing to give the words on your page. We won’t be too wordy with your copy, and will make it easy to skim while being attention-grabbing.

Be Truthful

People will be able to tell when you’re exaggerating in your ads or product descriptions, so it’s best not to. We take the truth about what you offer and make it exciting and eye-catching. When a reader can tell you’re being honest, it will allow a better connection between them and your brand, making you seem more reliable and trustworthy.

Write In the Active Voice

When copy is written in the passive voice, it can feel awkward and wordy, plus it doesn’t give off the confidence that the active voice does. The line “Our products are loved by those who use them” doesn’t pack near the advertising punch as “People love our products!” While this is a vague example, it gets the point across. Active voice copy will give off confidence and authority to readers, helping to drive conversions.

Be Relatable

We won’t write in a technical, robotic voice while copywriting. We want to come off as relatable and connected with your target audience. This will make readers feel more connected to you and your brand, which will allow them to feel like they may even have a personal connection with you. While we don’t have to go full casual with your tone (unless that’s your brand!), we avoid sounding like a clinical form or textbook when writing.  

Use Anecdotes

Putting stories and anecdotes into your copy can make it more memorable to those who read it. Think about how many lists of benefits from a product you can list off without looking – not many, most likely. However, if you read about the benefits through someone’s experience with the product, they’re more likely to make a lasting impression. Of course, we don’t overuse stories, but sprinkling them into your copy will help it stick with your target audience, even after they’ve read it and moved on.

Keep Your Goal In Mind

While all of the above tips can help us build the tone you want to use with your brand, all of it is for nothing if we aren’t clear with your audience about what you do and what you want them to do. We won’t beat around the bush when it comes to your call to action. We make it clear what you are offering your target audience and what they need to do to get the results you can give them.

While being clever and witty is enjoyable and will grab your target audience’s attention, we have to be useful and provide an actionable task to them if we want to see the conversions that good copywriting can give you.

Takeaway

Copywriting is an essential part of marketing. What started out as advertisements in newspapers has boomed into digital ads, website landing pages, and extensive product descriptions. Any part of your brand that involves text to inspire your audience to take an action is considered copywriting. It’s important that we use copywriting to both create your brand’s tone and sell your services and products to the reader. Doing so will help you see an uptick in conversion!