E-Commerce Creation Company

When we’re choosing your e-commerce platform, we need to consider the type of store you are developing and what requirements we have for the platform. Before deciding on a platform, we’ll consider these elements:

• Performance of the website
• Traffic capacity
• Whether it’s optimized for mobile users
• The security level for payment information and data

Choose Your Templates

If you are an expert in coding, you can build your e-commerce site from scratch to look however you want it to. However, if you aren’t that tech-savvy, it’s okay! Working with us often included templates, which are pages that are built already that we can choose and customize to meet your brand’s style and appearance without needing to know how to code.

When we’re picking your templates, keep these ideas in mind:

• Simple navigation
• Homepage style
• How customizable each page is

Add Your Products

The most exciting (and crucial!) part of building your e-commerce site is adding the product pages to your site. This will likely take up the most time, but it’s essential that they are done in an organized, clear, and uniform way that will help your website visitors know exactly what you’re offering them. It’s important we consider every element of product pages when developing them.

Descriptions

The product description tells your site visitor exactly what you’re selling and what the value is of your product or service. Plus, search engine bots will crawl the product descriptions on your page, allowing them to gather the information that allows you to rank in search results, so they need to be detailed and useful.

When we’re writing your product descriptions, we will write in short sentences and paragraphs and even consider utilizing bulleted lists when possible so that the descriptions are easy to scan and understand. All product descriptions will cover the following:

• Who the product is designed for
• The basic details or ingredients of the product
• Where and when the product can be useful

Images

Product images allow your site visitors to get a visual understanding of what you’re offering them. The higher-quality the photo is, the more of an impact it will have on the viewer. Here are some ways we use great photos for your product pages:

• Use vibrant, high-quality photos that capture attention
• Make the photos the same size to allow for a uniform, professional appearance
• Use photos from various angles
• Include pictures showing the product in use if applicable

Set Up Your Payment Methods

In order to have a successful e-commerce site, we have to have the ability to securely take payment digitally. If we use a payment method that isn’t secure or has too many steps, we run the risk of losing a sale at the last minute. When we choose your payment method, we have three main types to choose from:

• Redirects: customer goes to another site to process the payment (PayPal is a common example of this)
• Checkout on-site, pay off-site: This option allows payment details to be taken on your website, but they are actually processed on another site (Stripe is a popular company in this category)
• On-site: Every step happens on your website, giving you full control. This is a better option for large companies because it can be more expensive to keep up. 

When we’re choosing the right payment platform for your e-commerce site, we’ll take the time to consider every element because it’s important to make a choice that is safe and secure.

Consider Shipping

Shipping is another essential part of e-commerce because it’s how you get your products to your customers. We need to take the time to consider what your shipping policy will be before we open up your e-commerce site. Take the time to decide which carrier you will use and how much you will charge for shipping. You also need to determine whether you will ship internationally or only domestically. Having these factors determined ahead of time will make for a smooth transition to making sales.

Takeaway

Opening up an e-commerce site is a wonderful step to take if you sell a good or service because it allows you to have a much wider reach. Allowing us the time to design a site that is true to your brand while also being easy to navigate and secure will have you ready to see an increase in sales!